California Reinvestment Coalition Announces New Executive Director

After an extensive, nationwide search process, the Board of the California Reinvestment Coalition is pleased to announce Paulina Gonzalez as CRC’s new Executive Director, effective January 2014.

Paulina has served as the Executive Director of Strategic Actions for a Just Economy (SAJE) for the past four years. SAJE is a Los Angeles-based economic justice, community development, and popular education center that has been building power for working-class people since 1996.

Paulina’s activism is rooted in her personal experiences; both of her parents were community activists, and her father lost his job as a garment worker in retaliation for his organizing efforts. After a successful run as a union organizer, Paulina brought her advocacy prowess to SAJE, where she played an instrumental role in collaborations that secured strong community benefit agreements with the University of Southern California and Geoffrey Palmer’s Lorenzo project.

Paulina has articulated and executed on a powerful vision of inclusion and economic opportunity for everyone in our community which aligns perfectly with CRC’s mission. In fact, CRC recognized Paulina, SAJE and UNIDAD for their work with a CRA Panther award in 2011. We are excited to see Paulina bring her energy, acumen, and passion for justice to CRC.

CRC’s Board is deeply grateful to Alan Fisher and his 20-plus years of leadership at CRC, and we know that Paulina is the right leader to build on Alan’s legacy and ensure that low-income communities and communities of color throughout California have fair and equal access to banks and financial services.

Please join me in welcoming Paulina and wishing her and CRC well as we begin this new chapter.


James Zahradka

Board Chair

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